Four complete sites with the same collection, prices, size help, booking and Georgian/English switch, each built on a different idea and a different layout. The first three are one-page sites; the fourth, Collection, is a small shop with a product page for every piece. Open each on a computer and on a phone. Click any piece to open its product page, choose a size, add it to the bag or to your fitting, and try the booking form. Nothing is sent anywhere.
Dark chocolate, the theatre of getting dressed.
A curtain opens on the ivory slip dress; the line “Silk for the opera, wool for the walk home” sits on both sides of the stage. The five chapters slide over one another, each with its own composition. The suit is shown between its two halves, with a separate size for jacket and trousers and one total.
White walls, the collection as an exhibition.
The title runs across the whole wall. On a computer you walk sideways through five rooms; every piece hangs with a museum label (number, fabric, price). A “list of works” filters by silhouette, and the product page switches between the standing and seated photograph.
The workroom made visible.
The jacket’s pattern draws itself on a cutting table. Each piece wears a paper swing tag with an “add to my fitting” button, and that list goes straight into the appointment card. “Six sizes, one pattern” shows the front piece in all sizes, your size in red, beside the measurement table.
The Row’s shop page, one to one, with theRhea’s photographs and pieces.
A client preview built to The Row’s measured system: one typeface at 13 px, a 48–60 px header with the name in spaced capitals, four columns of 2:3 photographs with 40 px gutters and 100 px between rows, a large lookbook photograph spanning two columns and two rows (left, then right), name and price under each piece, “Filter By +”, a product page with stacked photographs and a sticky information column, a 600 px bag drawer and The Row’s footer.
Design previews. Prices, fabrics, measurements, service terms and journal stories are placeholders until the atelier confirms them. Photographs are from the theRhea lookbook.
